I spend a lot of time thinking about how to tell people things. A website, that’s all it is: a creative way to communicate something; anything. Whether it’s an ad for a new product you’re trying to sell, an informative resource you hope is shared a million times, or a personal blog post on a portfolio website, any website should be communicating to its audience. Otherwise, it’s a failure. Effective messaging only comes when you care about your audience. Here are a few ways to improve your website’s content and focus on your audiences.Read More
There’s a deluge of fluffy social media content out there: ask just about anyone, and they’ll admit that information overload is a real struggle in 2019. I define “fluffy content” as anything that users don’t really want to see, but ends up in their timeline anyways: things like paid ads, veiled “content” that’s really an ad, and meaningless posts from their latest friend to take up home entrepreneurship.Read More
Developing Calls-to-Action for your Website –
I finished NaNoWriMo today – for those of you who’ve never heard of it, the challenge is to write a full novel in the month of November (or 50,000 words total of writing). I finally wrote The End after 46,048 words. How is this relevant to websites?
Well, like I say in the very middle of the homepage, a good website tells a story. In many ways, your website is a lot like a book: you must entice someone to glance at it, and then you must pull them in with carefully crafted hooks that pique their interest. A book is, after all, just a sales pitch from the moment someone flips it over in Barnes and Noble to read the back cover.
Today, let’s talk about how you can use principles from writing to strengthen your website: Read More
As a website owner, creating website content can be one of the most difficult tasks you face. Without a structured content plan, it’s difficult. Whether you build your own website, or have an expert design it, you’re still going to be faced with the need for content: lots and lots of content. Frequent content updates keep your website fresh, and turn visitors into returning visitors, who turn into customers. Regular new content is the holy grail of building a website; and with a content strategy you can do it easily:
We get it: sometimes the budget just isn’t there to justify a custom-built, tailored website. Not every business is in a place where it can afford to invest in a premium website. Or maybe you’re a startup, and every penny counts. Regardless, there are still options out there! Here are three ways you can build your own website for cheap: Read More
If you inquire to a lot of advertising and marketing agencies, many of them will recommend a fresh coat of paint for your whole online identity. Most will try to sell you on the idea that your current website is outdated, and a new website will fix all your problems. Read More
“Church marketing.” The very phrase seems like a bad combination – like peanut butter and mustard. The numbers bear this out: six times as many people search for “business marketing” as “church marketing.” A lot of people seem hesitant to put these two things together: as if a church marketer is a used-car salesman trying to push the gospel on unsuspecting rubes. We care about church growth, but bring “marketing” into it and we back off. Read More
Your website is not just a billboard: how to fix it and stop missing out on customers.
There is one big issue that almost every business owner misses about their website. I’ve seen it again and again as I’ve worked with clients, and I’m sure I’ll continue seeing it for years to come. If you fix this, you’ll already set your website on a good track, and you’ll have saved thousands of dollars from not hiring a web consultant like me. Read More