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  1. Getting the Most out of Website Builders

    A few tips before you build your own website.

    There have always been free (or cheap) ways to get your website out to the world. Remember AngelFire? GeoCities? Free website hosting? Free domain names with advertising? Blogger and TypePad? Microsoft FrontPage? (Disclaimer: I did use all of these at one time or another)

    Now, in 2019, it’s easier than ever before to create your own website. And unlike the above services, well, you actually have a lot of good options. But is this the right step for you to take with your business?

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  2. Building Content for your Audience

    I spend a lot of time thinking about how to tell people things. A website, that’s all it is: a creative way to communicate something; anything. Whether it’s an ad for a new product you’re trying to sell, an informative resource you hope is shared a million times, or a personal blog post on a portfolio website, any website should be communicating to its audience. Otherwise, it’s a failure. Effective messaging only comes when you care about your audience. Here are a few ways to improve your website’s content and focus on your audiences.

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  3. Get Started with Social Media for your Business

    There’s a deluge of fluffy social media content out there: ask just about anyone, and they’ll admit that information overload is a real struggle in 2019. I define “fluffy content” as anything that users don’t really want to see, but ends up in their timeline anyways: things like paid ads, veiled “content” that’s really an ad, and meaningless posts from their latest friend to take up home entrepreneurship.

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