resources & articles

Latest Posts

  1. Building Content for your Audience

    I spend a lot of time thinking about how to tell people things. A website, that’s all it is: a creative way to communicate something; anything. Whether it’s an ad for a new product you’re trying to sell, an informative resource you hope is shared a million times, or a personal blog post on a portfolio website, any website should be communicating to its audience. Otherwise, it’s a failure. Effective messaging only comes when you care about your audience. Here are a few ways to improve your website’s content and focus on your audiences.

    Read More
  2. Get Started with Social Media for your Business

    There’s a deluge of fluffy social media content out there: ask just about anyone, and they’ll admit that information overload is a real struggle in 2019. I define “fluffy content” as anything that users don’t really want to see, but ends up in their timeline anyways: things like paid ads, veiled “content” that’s really an ad, and meaningless posts from their latest friend to take up home entrepreneurship.

    Read More
  3. How to tell stories with your websites

    Developing Calls-to-Action for your Website –

    I finished NaNoWriMo today – for those of you who’ve never heard of it, the challenge is to write a full novel in the month of November (or 50,000 words total of writing). I finally wrote The End after 46,048 words. How is this relevant to websites?

    Well, like I say in the very middle of the homepage, a good website tells a story. In many ways, your website is a lot like a book: you must entice someone to glance at it, and then you must pull them in with carefully crafted hooks that pique their interest. A book is, after all, just a sales pitch from the moment someone flips it over in Barnes and Noble to read the back cover.

    Today, let’s talk about how you can use principles from writing to strengthen your website: Read More